Teranga Capital

Based in Senegal, Fruitales is an SME specialized in the transformation and commercialization of fruit and vegetables, mainly fresh chillies.

The entrepreneur

Fruitales was founded by Ms. TALL, a Senegalese entrepreneur. She holds an MBA and has 21 years' experience in entrepreneurship, following a 14-year career in teaching Philosophy and Modern Literature. She is also deeply involved in the agri-processing industry ecosystem, where she is or has been a member of several organizations such as AAFEX, FARM, AWEP and the Enablis network.

Partnership with I&P

Fruitales is supported by Teranga Capital through a capital investment. This financing will enable the company to increase its production capacity. Fruitales will also benefit from technical support ranging from strategic thinking to improving organizational efficiency.

Subito International is a young Senegalese company specialized in private transportation (car rental, airport shuttles). Today, the company's client portfolio includes individuals and companies (Air France, French Embassy, etc.), as well as hosting sites (Booking), etc.

The entrepreneur

Subito was created in 2018 by Mor Lamotte, a Senegalese entrepreneur with a Master's degree in Port Management and Logistics.

Partnership with Teranga Capital and I&P

Subito is supported by Teranga Capital and I&P through I&P Acceleration in Sahel with the following objectives

• refine its positioning in the B2B and B2C segments by offering a wider range of services that effectively meet the needs of each customer segment while maintaining high quality standards 
• strengthen and improve the quality of the vehicle fleet 
• structure the company's activities in business development, accounting, finance, labor, tax and regulations 
• better manage operations by improving the reservation management system, implementing an operational monitoring system (monitoring of drivers, vehicles, flow, etc.) and investing in the training and professionalization of drivers

Fa Confection by Naty is a young company specialized in traditional and professional clothes and articles in Senegal.

The entrepreneur

Fa Confection was founded by Aminata Ka, a Senegalese entrepreneur with a passion for fashion design. She holds a master's degree in International Business from the American Business School in Paris and has a strong experience in the banking sector in France and in Senegal.  

Partnership with I&P and Teranga Capital

This young company is supported by I&P and Teranga Capital through I&P Acceleration in Sahel. This partnership aims at :

• increase production capacity to meet the growing demand
• strengthen the services offered to customers by developing new value-added business lines
• increase the company’s visibility and ensure efficient business development
• structure the company’s activities on the operational, fiscal, accounting and financial levels

Fruits and Berries is a Senegalese company that specializes in the production of fresh fruit smoothies and juices made from blended or squeezed fruit, with no additives, added sugars, conservatices or coloring.The company targets consumers who are aware of the health issues related to the consumption of industrial beverages and who value the nutritional value of fresh fruit-based drinks.

The entrepreneur

Fruits and Berries was founded by Youga GUISSE, a Senegalese entrepreneur passionate about agriculture. He graduated in Economics and Finance from the University of Bristol in England and holds a master’s degree in Economic Engineering from the University Pierre Mendes de Grenoble in France. He has more than ten years of experience in digital transformation.

Partnership with I&P and Teranga Capital

Fruits & Berries is supported by Teranga Capital and I&P through I&P Acceleration in Sahel. This partnership aims at :

• Set up a production unit in keeping with hygiene and quality standards
• Increase the production capacity with more efficient equipment
• Develop a distribution network through partnerships with supermarkets, gas station stores, hotels, cafés and restaurants
• Increase the company’s visibility and build a strong brand image

Frija Décor is a company specialized in the fabrication of wood, metal and upholstery furniture in Senegal.

The company operates in Dakar and collaborates with a network of local artisans. In two years of activity, this young company has already achieved a good reputation allowing to build up a portfolio of customers consisting of individuals and companies including restaurants, hotels, etc.

The entrepreneurs

Frija Décor was founded by a couple, David AMEDEKA and Caroline YOUL:

• David AMEDEKA is a young entrepreneur, trained as a lawyer and has had 5 years of professional experience in communication, sales, teaching of law and marketing before starting his own business. He is in charge of the e-comerce platform and the monitoring of KPIs, the planning and implementation of sales and marketing programs, as well as pricing.
• Caroline YOUL studied Banking and Financial Engineering, with experience in financial analysis through internships and volunteer missions. Within the company, Mrs. YOUL is in charge of the elaboration and follow-up of the dashboard, the follow-up of the customers, the management of the suppliers and the quality control.

Partnership with I&P and Teranga Capital

Frija Décor benefits from I&P Acceleration in Sahel implemented in Senegal by Teranga Capital whose objectives are to :

• progressively internalize production to ensure product quality, shorten delivery times and increase production capacity
• support the company in its formalization
• increase the company's market share

Multiservices Agricoles (MSA) is a company in Senegal specialized in the processing of locally grown paddy rice.

Since 2020, the company has specialized in the production of parboiled rice through a process of pre-cooking paddy rice in water, allowing the grain of the cereal to absorb the vitamins and minerals present between the hull and the grain of the rice. The production unit is located in Rosso (northern Senegal), in the Senegal River Valley. In 2021, MSA produced 34 tons of parboiled rice, which is sold in traditional markets, convenience stores, gas station stores, wholesalers, e-commerce sites and to individuals.

The entrepreneurs

MSA was founded by Ibrahima BEYE and Sidy Yeslem CHEIKH SIDY VALL.

Partnership with I&P and Teranga Capital

MSA benefits from I&P Acceleration in Sahel program implemented in Senegal by Teranga Capital, whose objectives are to :

• Support the company in its distribution strategy (modern trade)
• Strengthen the company's positioning in the traditional segment

About Teranga Capital

Teranga Capital is the first impact investment fund dedicated to the financing and support of Senegalese SMEs and start-ups. Headed by Olivier Furdelle, Teranga Capital is the third African fund sponsored by Investisseurs & Partenaires under the I&P Développement 2 program. The network currently includes a fund in Niger (Sinergi Niger), Burkina Faso (Sinergi Burkina), Ivory Coast (Comoé Capital) and Madagascar (Miarakap). → Find out more about Teranga Capital