Country: Benin
Sector of activity: Distribution
Status: Exit
Associed fund: IPDEV1
Entrepreneur: Adédogni ABIMBOLA
In portfolio since: 2009

NoMAD (Le Nouveau Modèle Africain de Distribution), imports goods and offers a wholesale self-service to professionals in Benin. Nomad is now the main provider for traditional groceries and local minimarkets. In 2008, Nomad signed a master-franchise agreement with the French distribution group Casino. Since then, it undertakes the brand implementation in local stores in Benin. Nomad found its place in a market shared between family monopoles destined to the upper-class and the expatriates on one hand and informal corner shops on the other.

 

 

THE ENTREPRENEUR

Adedogni Abimbola degreed from Toulouse Business School. After a senior executive career at Decathlon, he projected to develop a distribution chain linking the foreign brands to the African market, wishing to respond to the middle class growing demand in the sub region.

 

I&P Partnership

I&P is committed alongside Nomad to:

• Invest in the communication of the Casino brand

• Enable it to equip itself with a performing computer system

• Help it to get financial managing tools allowing an effective follow-up of the activity

 

Impacts

• Number of jobs created: 25

• Local distribution chain

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