Country: Pan-African
Sector of activity: Digital, Tech
Status: Investment phase
Associed fund: I&P Expansion, IPAE 2
Entrepreneur: Guy Kamgaing
Employees: 30
In portfolio since: 2020

 

Launched in 2017, StarNews is a network of mobile video channels that gives you access to amazing content thanks to strong distribution and marketing partnerships with pan-African mobile operators such as MTN, Orange and Moov.

StarNews is positioning itself in a unique market, specifically adapted to the African context to unlock the potential of the creation of mobile video content on the continent.

StarNews was designed as a digital platform for creating, producing and distributing video content to mobile subscribers on various themes (celebrities, culture, cuisine, sport, humor, religion, beauty, events, etc.). The company started out collaborating with local and international African celebrities such as Fally Ipupa, Serge Beynaud, Lady Ponce or Davido and has been focusing since 2019 on the development of new themes.

StarNews has established partnerships with large pan-African mobile operators such as MTN and Orange in order to distribute exclusive and quality video content directly to users who can subscribe through their mobile to the various channels offered.

The company now operates in Ivory Coast, Cameroon, the Democratic Republic of the Congo and South Africa

 

 

THE ENTREPRENEUR

Guy Kamgaing, founder and director of the company, has over 20 years of experience in the mobile phone industry.

This Cameroonian entrepreneur began his career some 20 years ago by supplying network equipment to cell phone operators. He then entered the service sector and was a pioneer of mobile navigation by SMS ( jokes, quizzes, horoscopes, etc...) in Africa, before the widespread use of smartphones and mobile internet. He observed then that value-added service offers are usually not Africanized and even when they are, the content comes only from international players.

He therefore decided in 2015 to work on the creation of a platform to deliver African content at an affordable price to consumers. He launched StarNews in 2017, and after only 9 months of pilot deployment in Côte d'Ivoire in partnership with the operators MTN and Moov, StarNews Mobile reached over one million subscribers.

 

PARTNERSHIP WITH I&P

StarNews carries out a first fundraising campaign with Investisseurs & Partenaires through its I&P Afrique Entrepreneurs 2 fund.

The partnership between StarNews and I&P aims to:

• Building the skills of local teams (Abidjan, Douala, Johannesburg, Lagos)

• Developing value-added content for users

 

"We are proud to support a talented and experienced African entrepreneur who demonstrates a real commitment to deploy a pan-African and innovative solution. We share StarNews’ ambition to showcase African artists and to produce a greater diversity of quality local content with high added value for end users"

Nouss Bih, Investment Manager at I&P, based in Abidjan, Ivory Coast.

 

 

EXPECTED IMPACTS

• Generating new sources of income for African artists and various creators of content

• Supporting the development of an information platform with increasingly impactful content (health, employment, etc.).

 

 

 

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