Zira Capital

Fafa Pâtisserie specializes in the production and commercialization of pastry, viennoiserie and savory products in Mali.

The entrepreneur

Fafa Pâtisserie was founded by Fatoumata Cissé, a 34-year-old Malian woman who has been passionate about gastronomy since she was a child. She grew up in Bamako until she obtained her baccalaureate, then decided to fly to Canada, more precisely to Montreal, where she pursued her higher education. In 2015, Fatoumata returned to settle permanently in Mali. She then decided to devote herself entirely to her first passion, making various birthday cakes and other sweet delights in her own kitchen. Encouraged by the positive feedback from those around her, Fatoumata quickly realized the commercial potential of her culinary creations. So she began producing and marketing cakes, donuts and savory canapés.

Partnership with I&P and Zira Capital

Fafa Pâtisserie is supported by Zira Capital through I&P Accélération au Sahel program, an I&P initiative funded by the European Union. The aim of this partnership is to :

• Set up and fit out the patisserie's first physical point of sale, in order to have a physical boutique
• Increase sales to B2B customers through the implementation of an appropriate sales strategy 
• Support the company in structuring its key functions (HR, accounting, etc.)
• Increase the company's supply capacity and finance the acquisition of production equipment

Rock is a Malian company specializing in the production of industrial slabs and pavers for indoor and outdoor paving.

The entrepreneur

Rock was founded in 2019 by Mohamed Arbi, a 30-year-old Malian entrepreneur with a solid knowledge of the building and civil engineering sector, who was quick to understand customers' expectations in terms of industrial slabs and pavers. He embodies the vision and determination of Mali's younger generation of entrepreneurs.

Partnership with Zira Capital

Rock is supported by I&P and Zira Capital through I&P Acceleration in Sahel. The aim of this partnership is to :

• Increase production capacity by fully industrializing the production process and reducing lead times
• Increase sales to B2B customers through the implementation of an adapted sales strategy
• Support the company in structuring its key functions (HR, accounting, etc.)
• Equip the company with an accounting management system and an administrative procedures manual

Sanuva is a company specialized in the collection, sorting and recycling of waste in Mali. The company also offers training and awareness workshops as part of the Social and Environmental Responsibility of Malian SMEs.

The entrepreneurs

Sanuva was created in 2019 by three young Malians trained in France and Mali, Mahamadoun A. Traoré, Moussa Coulibaly and Bamory Coulibaly who came together around their common vision to participate in the sanitation and sustainable development of Mali.

Objet du financement

Sanuva is supported by Zira Capital and I&P through I&P Acceleration in Sahel. The main objective of this partnership is to :

• Develop the recycling unit (work on the unit, installation of a water point, purchase of fire extinguishers) 
• Increase the collection and production capacity through the acquisition of new production equipment and a dump truck
• Strengthen the team with new hires and reinforce occupational health and safety (OHS) standards 
• Organize the key functions (accounting, operational and commercial) of the company through technical assistance 

Expected impacts

• Strengthen the accountability function and increase sales
• Maintenance of existing jobs and creation of 6 new jobs (including 3 day laborers)
• Reorganization of production and reduction of energy consumption in the medium term 
• Compliance with fire standards and reinforcement of health and safety measures

2AD Company is a company producing and marketing sanitary pads in Bamako, Mali. The main mission of 2AD Company is to reduce the taboo around menstruation and to help teenagers and young girls to blossom during their menstrual cycle by offering them adapted and environmentally friendly sanitary pads.

The entrepreneurs

The company was created by Awa and Adam Drabo, two twin sisters who both completed internships at the National Laboratory of Mali and the Institute of Rural Economy of Mali (IER) before launching into entrepreneurship in 2019.  Awa manages the production and the purchase of raw materials, the storage and the management of the relationship with the different suppliers. Adam handles the sales and marketing side and manages the brand's communication on the various social networks. 

Partnership with I&P and Zira Capital

2AD Company is supported by Zira Capital through I&P Acceleration program in Sahel. This partnership has mainly for objective to :

⇒ Improve the production tool and the quality of finished products

⇒ Increase sales to middle class customers through the implementation of an adapted commercial strategy

⇒ Support the company in strengthening the technical skills of human capital

⇒ Structure the organization and cost management through the implementation of internal procedures

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