Country: Senegal
Sector of activity: Digital, Tech
Status: Capital investment
Associed fund: I&P Développement, Teranga Capital
Entrepreneur: Mafal LO et Ali ERHOUNI
In portfolio since: 2019

FireFly Media is an advertising agency created in 2015, specializing in communication within public transport in Senegal, particularly buses. Exclusive agency of the association of financing of urban transport (AFTU), FireFly Media is the first actor to have massively deployed digital devices in buses in Senegal. It offers its services to communication agencies and non-governmental organizations.


Mafal LO and Ali ERHOUNI are marketing professionals at the origin of FireFly Media.

Mafal LO is a computer engineer with more than ten years of professional experience in database management and computer development throughout the world (France, China, USA). Today, he is in charge of digital publishing and business development for FireFly Media.

Ali ERHOUNI is an expert in operational marketing and has about fifteen years of practice in this field. He spent ten years in the L'Oréal group as a packaging specialist. He is currently in charge of the implementation of FireFly Media's marketing strategy.


Teranga Capital's investment in FireFly Media aims to :

Connect with partner companies in Senegal and abroad
The outcome of the reflection of the economic model and sub-regional development plan
Structure and support for the development of management methods and tools, training.


  • Free road safety awareness campaigns
  • Support for the implementation of financial and administrative management tools


Teranga Capital is the first impact investment fund dedicated to the financing and support of Senegalese SMEs and start-ups. Headed by Olivier Furdelle, Teranga Capital is the third African fund sponsored by Investisseurs & Partenaires under the I&P Développement 2 program. The network currently includes a fund in Niger (Sinergi Niger), Burkina Faso (Sinergi Burkina), Ivory Coast (Comoé Capital) and Madagascar (Miarakap). → Find out more about Teranga Capital