Jiro-Ve is a pioneering company in rural electrification in Madagascar, launched in 2014.
Jiro-Ve has come up with an innovative, inclusive micro franchise model to provide affordable and healthy lighting for marginalized communities. Its business model allows the company to rent out a rechargeable LED light for a price that is cheaper than candles or kerosene. For 250 Ariary per day (≈ 0,06 €) people get a fully charged light delivered to their doorstep, both incities and remote rural areas of Madagascar.
Jiro-Ve hires local entrepreneurs and uses existing networks, supporting and developing entrepreneurship.
Jiro Ve is managed by Rik Stamhuis, an entrepreneur of Dutch origin located in Madagascar since 2012. He holds 48% of the company's capital.
Rik is a driven and energetic leader with years of experience working for social enterprises. Before founding Jiro-Ve, Rik worked in Kenya trying to find innovative ways of distributing renewable energy.
PARTNERSHIP WITH I&P
Thanks to funding from the program I&P Acceleration Technologies, Jiro-Ve plans to expand its activity, initially in Madagascar by distributing the new kits in larger quantities and targeting more regions.
The company aims to extend its offer to other regions of Africa later on.
⇒ Jiro-Ve aims to eliminate poverty by helping local entrepreneurs to have a better income.
⇒ Jiro-Ve's model allows the most disadvantaged consumers to access a source of energy that is less polluting, less dangerous and less expensive than petroleum lamps.
⇒ According to the studies carried out by the company, each lamp used would avoid the emission of 0.37 tons of CO2 per year.
⇒ This energy source also has a positive impact on the health and well-being of users, by reducing the toxic fumes emitted by the candles and kerosene lamps that most target customers currently use.
About I&P Acceleration Technologies
Launched in 2019 with the support of the French Development Agency through its iniative Digital Africa, I&P Acceleration Technologies is a €2.5 million program that aims to finance and support some fifteen digital startups in Sub-Saharan Africa, with a focus on Western Africa, Central Africa and Madagascar. Click here to read more →
Miarakap is the first impact fund dedicated to the financing and support SMEs and start-ups in Madagascar. Managed by Emmanuel Cotsoyannis, Miarakap is the fourth African fund sponsored by Investisseurs & Partenaires as part of its program I&P Development 2. The network currently includes impact funds specialized in SME-financing in Niger (Sinergi Niger), Burkina Faso (Sinergi Burkina), in Senegal (Teranga Capital) and Côte d'Ivoire (Comoé Capital). Click here to visit Miarakap's website →