Shaga Greens

Shaga Greens Company Limited is a female-led Ugandan agribusiness engaged in the production, aggregation and export of fresh produce to European markets. Founded in 2013 by Annonciata Mukamugema, who identified the opportunity while living in the Netherlands where fresh produce from Uganda was scarce and overpriced, the company connects Ugandan smallholder farmers to higher-value export channels in the Netherlands and Belgium. Shaga Greens sources its produce from a network of over 400 smallholder farmers, exporting between 7,000 kg and 12,000 kg per week through its packhouse in Kyebando, Kampala.

The entrepreneur

Annonciata Mukamugema is the founder and Director of Shaga Greens and owns 90% of the company. She is a seasoned professional with over 30 years of experience in administration and finance across the public and private sectors, including nearly two decades with the United Nations in East Africa as a Senior Administrative Officer, followed by a similar role at Rabobank. She later transitioned into entrepreneurship, running African Secrets, a trading business, from 2005 to 2015, before founding Shaga Greens together with Serina Faridah. Annonciata works full-time in the business overseeing external markets.

Partnership with I&P et Inua Capital

Shaga Greens is supported by I&P FARM, a €4 million program aimed at financing and supporting startups and SMEs in Sub-Saharan Africa within the agricultural value chain. The program is backed by Proparco and is implemented and managed by Inua Capital in Uganda and Kenya.

This partnership will enable the company to:

• Expand into dry produce lines including beans/pulses, millet and maize flours and herbs and spices such as hibiscus, turmeric, cardamom, cumin and passion cherry
• Provide working capital to support the team and operations
• Provide working capital to service fresh produce