Country: Cameroon
Sector of activity: Agro-food
Status: Seed funding
Associed fund: I&P Accélération au Sahel
Entrepreneur: Mathias Dessu
In portfolio since: 2022

Jamalia Group is a Cameroonian agro-industrial company specialized in the production and commercialization of sweets and snack products such as caramelized peanuts (Caramélo) and roasted and salted peanuts (Peanuts) under the brand Natura.

The entrepreneur

Jamalia Group was created in 2015 by Mathias Dessu to offer snack that correspond to Cameroonian culinary habits. After his studies and experiences in Germany and with a strong desire to promote products made in Cameroon and reconvert to agro-industrial, a field he is passionate about, this entrepreneur decided to return to Cameroon after 15 years outside the country to launch Jamalia Group.

Partnership with I&P and Zira Capital

Jamalia Group est is supported by I&P and Zira Capital through I&P Acceleration in Sahel.

This funding will allow the company to :

  • acquire the machines necessary for the semi-industrialized production of the new product (spicy plantain chips)
  • set up premises more conducive to the development of the activity in terms of quality
  • improve commercial actions and build a brand identity