Jamalia Group

Sector of activity: Agro-food
Status: Financement d'amorçage
Entrepreneur: Mathias Dessu
Country: Cameroon
A propos:

Jamalia Group is a Cameroonian agro-industrial company specialized in the production and commercialization of sweets and snack products such as caramelized peanuts (Caramélo) and roasted and salted peanuts (Peanuts) under the brand Natura.

The entrepreneur

Jamalia Group was created in 2015 by Mathias Dessu to offer snack that correspond to Cameroonian culinary habits. After his studies and experiences in Germany and with a strong desire to promote products made in Cameroon and reconvert to agro-industrial, a field he is passionate about, this entrepreneur decided to return to Cameroon after 15 years outside the country to launch Jamalia Group.

Partnership with I&P and Zira Capital

Jamalia Group est is supported by I&P and Zira Capital through I&P Acceleration in Sahel.

This funding will allow the company to :

  • acquire the machines necessary for the semi-industrialized production of the new product (spicy plantain chips)
  • set up premises more conducive to the development of the activity in terms of quality
  • improve commercial actions and build a brand identity
In portfolio since: 2022

Swyft

Sector of activity: Service
Status: Financement d'amorçage
Entrepreneur: Franck BATCHADJI
Country: Cameroon
A propos:

Swyft is a young company operating in delivery in Cameroon and constitutes the missing chain in the logistics sector by positioning itself as the only last mile delivery solution. Swyft offers pick-up services from the customer's location for shipment with the support of a call center to manage the communication between the customer and the deliverers.

The entrepreneur

Swyft was founded by Franck BATCHADJI. He started his professional career in 2012 as Operations Manager at Atlantic Coast Cotton, one of the largest apparel distributors on the East Coast of the United States. He held for three years before being recruited as Sales Manager at All Star Executive, a manufacturer of office supplies, where he spent two years. He later became a logistics specialist by joining Eagle Service (a delivery service for Michelin) as a dispatcher for a year before deciding to return to Cameroon permanently. He started then farming and then took over the responsibility of the family orphanage which he managed for one year. During this period, he carried out many shipping and receiving operations for the orphanage and faced difficulties such as: long waiting lines in the agency, the impossibility of having a follow-up of the shipping status of the packages, etc. It is from these negative experiences that he got the idea to create a more accessible, flexible and less stressful parcel delivery service for his users.

Partnership with I&P

Swyft is supported by I&P through I&P Acceleration in Sahel. This partnership will enable the company to improve in quantity and quality its delivery activity in order to meet the increasing flows of the current demand. 

The funding will allow in particular to : 

  • Realize of a communication campaign
  • Develop a tracking and dispatching software
  • Finance the purchase of material and equipment and the fitting out of the agency
  • Recruite personnel
In portfolio since: 2022

La cuisine de Nounou

Sector of activity: Agro-food
Status: Financement d'amorçage
Entrepreneur: Manuela Njankouo
Country: Cameroon
A propos:

La cuisine de Nounou is a Cameroonian company specialized in food industry by producing cooking preparations such as spices, barbecue sauces, etc. Today, thanks to its know-how and the quality of its products, the company has included a variety of 100% natural products allowing it to position itself at several levels of the meal preparation chain with products such as chilli sauce, ketchup, mustard, etc.

The entrepreneur

La cuisine de Nounou was created in late 2018 by Manuela Njankouo with the objective for the "working mum" to save time in preparing different dishes to cook for her family.

Manuela Njankouo holds a degree in software engineering from the African Institute of Informatics (IAI) obtained in 2010. She worked for 2 years as a support executive in the information systems division at Crédit Foncier du Cameroun, before starting her own business. With the aim of perfecting her skills and improving the various products her brand, Manuela took a training course in entrepreneurship at the KEDGE Business School in Bordeaux in 2019 but also a training course in the production of vegetable preserves, cooking sauces and pasta at the Conserverie Alain Martin in Bordeaux, the leader in organic preserves in Aquitaine, France.

As her business develops and thanks to the dynamism of this young woman entrepreneur, who will be awarded the second prize in 2021 by the Pierre Castel Foundation in Cameroon, the company will gain visibility and expand its customer portfolio, which is mainly made up of large and medium-sized stores, in order to reach its main target, which until now has been middle-income households.

Partnership with I&P

La cuisine de Nounou is supported by I&P through I&P Acceleration in Sahel. The funding will allow the company to develop a new market segment, especially in local stores and popular markets (mass market) through the production of mini fomats of its flagship products, which are spices and barbecue sauces. This funding will be supported by technical assistance to improve the company's structuring, its quality processes and its marketing and sales actions.

In portfolio since: 2022

E'Santé

Sector of activity: Service
Status: Financement d'amorçage
Entrepreneur: Philippe OHANDJA AYINA
Country: Cameroon
A propos:

E'Santé is a startup based in Cameroon specialized in home medicine, telemedicine and family medicine services accessible through its online platform. 

The entrepreneur

E'Santé was founded by Dr Philippe OHANDJA AYINA, an entrepreneur with a passion for medicine and connected technology. 

Graduated with a doctorate in medicine from the Faculty of Medicine and Pharmaceutical Sciences of the University of Douala and a university diploma in Connected Health from the Faculty of Medicine of the University of Paris Descartes, he started his professional career as a general practitioner at the Ad Lucem medical foundation in Douala where he practiced for 3 years before joining the Louis-Pasteur clinic in the same city. His passion for health and technology led him to follow a specialized training in telemedicine in France. After this training, he spent 8 months as a general practitioner in the emergency department of the Groupe hospitalier public du sud de l'Oise. It was during this experience that he discovered telemedicine and, motivated by his entrepreneurial spirit and desire, decided to launch E-santé.

Partnership with I&P

E'Santé is supported by I&P through I&P Acceleration in Sahel. This partnership aims at supporting the company in the purchase of laboratory equipments.

 

In portfolio since: 2022

Yellow

Sector of activity: Service
Status: Financement d'amorçage
Entrepreneur: Angela NGO NDOUGA
Country: Cameroon
A propos:

Yellow is the first independent solution for mobilizing their trade receivables in Cameroon.

This young company responds to the difficulties encountered by SMEs in mobilizing short-term resources due to long payment delays.

Yellow relies on transparency, speed in setting up funds, and flexibility to provide SMEs with a response adapted to their needs. To meet this challenge, Yellow has a team of young, solution-oriented, positive, and committed professionals who develop a cooperative model.

The company hopes to relieve many SMEs, have a stong impact on the economy's financing, and become the reference player in alternative finance for SMEs by mobilizing their trade receivables. 
 

THE ENTREPRENEUR

Yellow was founded by Angela NGO NDOUGA, who has 13 years of experience in specialized financing and business management. After starting her professional career in 2011 in France as an account manager in the International Department of Compagnie Générale d'Affacturage (CGA), a subsidiary of the Société Générale Group, she worked for COFACE West Africa service in Douala. She also actively participated in the deployment of factoring projects in Gabon (BGFI), Senegal, and Côte d'Ivoire (Société Générale).

This young entrepreneur co-founded the company Lusis and Co, where she developed the factoring department for five years. She led the negotiation and implementation process of a 2 million euro credit line by the African Import-Export Bank (AFREXIMBANK), thanks to which she assisted 102 Cameroonian SMEs in the mobilization of 8 million euros of trade receivables. After this experience she decided to launch Yellow, which she now manages full time.

 

PARTNERSHIP WITH I&P

Yellow is supported by I&P through the I&P Acceleration in Sahel program, financed by the European Union. The partnership aims to support the company in the platform's development for the digitalization of services, the fitting out of premises, and computer equipment and human resources acquisition.

 

Useful links:

More info on I&P Acceleration in Sahel

 

In portfolio since: 2022

Le Comptoir fermier

Sector of activity: Agro-food
Status: Financement d'amorçage
Entrepreneur: Eugène Badjang et Samuel Bito
Country: Cameroon
A propos:

Le Comptoir fermier is a company that transforms and distributes processed and unprocessed meat in Cameroon (Yaoundé and Douala), but also in Gabon (Libreville). This young company is characterized by its respect of product quality criteria and customer service.

THE ENTREPRENEUR

Le Comptoir fermier was founded in 2018 by Eugene Badjang and Samuel Bito. The founders are both Cameroonian and have local and international professional experience.

PARTNERSHIP WITH I&P

Le Comptoir fermier is supported by I&P through I&P Acceleration in Sahel. The main objective of this project is to increase the company's production capacity, contribute to the improvement of its supply chain and implement a communication strategy.

In portfolio since: 2021

Lakelle

Sector of activity: Industry
Status: Financement d'amorçage
Entrepreneur: Sharon Welang et Viola Welang
Country: Cameroon
A propos:

Lakelle is a Cameroonian company that makes clothing to international standards. The company was born from the desire of its promoters to create a brand of ready-to-wear clothing at affordable prices, adapted to the cultural specificities of the African context with a strong modern accent. Today, the company employs a large majority of women, many of them refugees from the Anglophone zone.

THE ENTREPRENEURS

The company is managed by Sharon and Viola Welang, two sisters who have enjoyed training and work experience in United States. Sharon Welang, CEO of Lakelle, has also worked in Africa, notably at MTN Cameroon where she contributed to the deployment of mobile money and at MSF Africa, one of the most successful African fintechs. Viola Welang has spent most of her professional career in United States and has been running the management consulting firm Business Essentials for the past 9 years.

PARTNERSHIP WITH I&P

Lakelle is supported by Sinergi and I&P through I&P Acceleration in Sahel. The main objective of this project is to increase the company's production capacity, contribute to the improvement of its supply chain and implement a communication strategy.

In portfolio since: 2021

CassVita

Sector of activity: Agro-food
Status: Financement d'amorçage
Entrepreneur: Nembu Milton et Pelkins Ajanoh
Country: Cameroon
A propos:

Based in Limbé, in the west of Cameroon, CassVita is a young company specialized in the production and transformation of cassava. The company produces Watafufu powder, a dish consumed in most regions of Cameroon and Nigeria, and is developing cassava and modified starch-based pastry flour.

THE ENTREPRENEUR

The company is led by two entrepreneurs, Nembu Milton and Pelkins Ajanoh.

Born and raised in Limbe where he did his primary and secondary studies, Nembu Milton went to the Ecole Nationale Supérieur des Travaux Publics from where he graduated as a Public Works Engineer. Before the CassVita adventure, Nembu Miltona previously had a business experience marked by the launch of a restaurant called Mr. Restaurant Chaba.

A graduate of the Massachusetts Institute of Technology (MIT) and Havard Business School in the United States, Pelkins Ajanoh has received several recognitions for innovation and leadership including the 2015 Guistwhite Scholarship, an academic and leadership award given to only fifteen students in the United State.

PARTNERSHIP WITH I&P

CassVita is supported by I&P through I&P Acceleration in Sahel, funded by the European Union. The funding and support aims to help the company increase its production capacity, improve its supply chain and implement a new marketing strategy.

In portfolio since: 2021

Ecofood

Sector of activity: Service
Status: Financement d'amorçage
Entrepreneur: Stéphane NKONTCHOU
Country: Cameroon
A propos:

Ecofood is a Cameroonian company that operates in mass catering and started its activities with school catering and life base services. Today, it feeds more than 1500 students a day in the most prestigious primary and secondary schools in Yaoundé.

THE ENTREPRENEUR

Stéphane NKONTCHOU is the founder of Ecofood. He grew up in Cameroon and then continued his studies in France, with two master's degrees in Mechanics from the Pierre et Marie Curie University and Arts et Métiers. After ten years of experience in industrial project management, he decided to come back to Cameroon to take care of a family business of which he became the General Manager. After this experience, he decided to found Ecofood.

THE PURPOSE OF THE FUNDING

Ecofood is supported by I&P through I&P Acceleration in Sahel, funded by the European Union.

The objectives of the funding are : 

  • to acquire 3 vehicles for the distribution of meals in schools
  • the fitting out of the new premises
  • the implementation of an information system
  • the preparation and execution of the marketing and communication strategy
In portfolio since: 2021

Fisco

Sector of activity: Industry
Status: Financement d'amorçage
Entrepreneur: Joël Sikam
Country: Cameroon
A propos:

Fisco is a Cameroonian company that markets household products (detergents, bleach, etc.) and para-pharmaceutical products (hydro-alcoholic gels, alcohol, etc.). The company has an artisanal production unit in Bonabéri, in Douala and has activities that now extend to 3 regions of the country (Littoral, Centre, North).

THE ENTREPRENEUR

Fisco was created by Joel Sikam, a Cameroonian with a degree in finance (Bachelor's degree from the University of North Texas). After starting his career in the United States in equity and wealth management with family offices, he returned and founded his own company. Joël Sikam is also very active in the GICAM which is the employers' association of Cameroon.

PURPOSE OF THE FUNDING

Fisco is supported by I&P through I&P Acceleration in Sahel. The funding granted will upgrade in safety and quality  by financing the facilities and the acquisition of the necessary equipment. The program will also allow the company to finance the acquisition of a new vehicle for distribution and to support the company in the execution of its communication strategy. 

In portfolio since: 2021

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