Country: Madagascar
Sector of activity: Agro-food
Status: Capital investment
Associed fund: Miarakap
Entrepreneur: Houssen MEBOBALY
In portfolio since: 2021

Malakass is a young company whose mission is to contribute to the development of the cassava farming industry in the Atsimo-Andrefana region of Madagascar, thanks to the installation of a standard factory, allowing the transformation of cassava into high quality, bio and fair trade certified flour. The product is intended for both the local and international markets, in particular the major European importers, who are in demand for this high value-added product, which is gluten-free and used in both bakery and pastry-making.Malakass is a young company whose mission is to contribute to the development of the cassava farming industry in the Atsimo-Andrefana region of Madagascar, thanks to the installation of a standard factory, allowing the transformation of cassava into high quality, bio and fair trade certified flour.

The product is intended for both the local and international markets, in particular the major European importers, who are in demand for this high value-added product, which is gluten-free and used in both bakery and pastry-making.

 

The entrepreneur

Malakass is led by Houssen MEBOBALY, a graduate of INSEEC after a dozen years of study in France. After starting his career at BNP Paribas, he returned to Madagascar in 2019 to start his own business.

Struck by the under-valued potential of the cassava industry in his native region, while cassava flour consumption is rapidly increasing in Europe, he decided to add value by transforming it into high quality flour.

 

Partnership with I&P

I&P committed alongside with Malakass to:

  • Fund the acquisition of the production line and the supply vans
  • Fund the construction of the plant
  • Fund the working capital requirements and ensure a minimum cash flow for the company during its first two years
  • Support the company in structuring the supply through the research of subsidies, the implementation of certifications, training and support for producers ...
  • Provide strategic and operational support

 

 

Impacts

  • Creation of direct and indirect jobs
  • Securing and diversification of outlets for the farming communities
  • Accompaniment, training and skills development for local farming communities and Malakass employees
  • Improvement of income and living conditions of more than 200 producers
  • Development and structuring of an eco-responsible agro-industrial sector (certifications, biomass, solar energy, etc.)
  • Promotion of sustainable cultivation practices
  • Contribution to national food self-sufficiency

 

 

Read More : Press release