Multiservices Agricoles (MSA) is a company in Senegal specialized in the processing of locally grown paddy rice.
Since 2020, the company has specialized in the production of parboiled rice through a process of pre-cooking paddy rice in water, allowing the grain of the cereal to absorb the vitamins and minerals present between the hull and the grain of the rice. The production unit is located in Rosso (northern Senegal), in the Senegal River Valley. In 2021, MSA produced 34 tons of parboiled rice, which is sold in traditional markets, convenience stores, gas station stores, wholesalers, e-commerce sites and to individuals.
MSA was founded by Ibrahima BEYE and Sidy Yeslem CHEIKH SIDY VALL.
Partnership with I&P and Teranga Capital
MSA benefits from I&P Acceleration in Sahel program implemented in Senegal by Teranga Capital, whose objectives are to :
- Support the company in its distribution strategy (modern trade)
- Strengthen the company's positioning in the traditional segment
About Teranga Capital
Teranga Capital is the first impact investment fund dedicated to the financing and support of Senegalese SMEs and start-ups. Headed by Olivier Furdelle, Teranga Capital is the third African fund sponsored by Investisseurs & Partenaires under the I&P Développement 2 program. The network currently includes a fund in Niger (Sinergi Niger), Burkina Faso (Sinergi Burkina), Ivory Coast (Comoé Capital) and Madagascar (Miarakap). → Find out more about Teranga Capital