NoMAD (Le Nouveau Modèle Africain de Distribution), imports goods and offers a wholesale self-service to professionals in Benin. Nomad is now the main provider for traditional groceries and local minimarkets. In 2008, Nomad signed a master-franchise agreement with the French distribution group Casino. Since then, it undertakes the brand implementation in local stores in Benin. Nomad found its place in a market shared between family monopoles destined to the upper-class and the expatriates on one hand and informal corner shops on the other.
Adedogni Abimbola degreed from Toulouse Business School. After a senior executive career at Decathlon, he projected to develop a distribution chain linking the foreign brands to the African market, wishing to respond to the middle class growing demand in the sub region.
I&P is committed alongside Nomad to:
• Invest in the communication of the Casino brand
• Enable it to equip itself with a performing computer system
• Help it to get financial managing tools allowing an effective follow-up of the activity
• Number of jobs created: 25
• Local distribution chain