
POCERAM is a Burkinabè company specialized in the production of fired clay bricks and improved cookstoves. It was founded in the 1980s by Mamoudou TRAORE, a pioneer in the development of the handicraft sector in Burkina Faso. In 2012, he handed over the management of the company to his children, with leadership ensured by Bintou TRAORE. She quickly made her mark and brought renewed momentum to the business: in less than five years, the company supplied over one million fired clay bricks for the construction of housing and buildings in Burkina Faso, raised more than USD 500,000, and generated more than one hundred direct and indirect jobs.
The entrepreneur
Bintou is an experienced manager with more than fifteen years of experience in management and commercial roles within companies such as AIRTEL Burkina, COLINA, and SENFA. She holds a Bachelor’s degree in Business Management from CESAG and a Master’s degree in Marketing from ISPP. She joined the family business in 2012 as Sales Manager before becoming Managing Director in 2020. Her strategic vision and her ability to lead teams and mobilize partners are a central driver of POCERAM’s growth.
Partnership with I&P and Néré Capital
Through the CATAL1.5°T program, I&P has committed alongside POCERAM BRIQUETERIE to:
- Increase the company’s production capacity to 10,800 bricks/day through the acquisition of a modern, environmentally friendly, high-performance kiln;
- Expand its customer base and visibility;
- Provide specialized technical support to improve accounting, financial management, and internal organization;
- Support the company toward achieving an Occupational Health and Safety (OHS) certification.
Key impacts
- Annual reduction of more than 680 tons of CO2 equivalent by 2029 thanks to bioclimatic fired clay bricks;
- Improved thermal comfort and energy efficiency of the homes and buildings constructed;
- Formalization and long-term sustainability of 12 jobs within the company;
- Strengthened worker health and safety through the formalization of an OHS management system.



