Created in 2003, MAMA is an industrial unit that is involved in the production and marketing of spring water in plastic bags and glass and fruit nectar. Since 2014, the company has set up a fruit nectar production line under the name "MAMAJUS". MAMA has been supported by Sinergi Burkina since 2019 as part of the Partnering to Accelerate Entrepreneurship (PACE) program in partnership with the United States Agency for International Development (USAID).
MAMA was created by Amamatou MAIGA who naturally became involved in the management of the family business at a young age. She began her apprenticeship as a customer manager alongside her father in the TRANSMIF company, a family business that was involved in inter urban transport.
CONTRIBUTIONS FROM SINERGI BURKINA
The USAID program funds the following activities:
- Strengthen the commercial action of the company, which will allow it to penetrate the fruit juice market through communication and the acquisition of a delivery vehicle.
- Rehabilitate the water production line MAMA CUP
- Strengthen the capacities of the company's accounting department by training agents and setting up management tools.
About Sinergi Burkina
Created in 2016, Sinergi Burkina is the first impact investment fund dedicated to financing and supporting SMEs and start-ups in Burkina Faso. Headed by Job Zongo, Sinergi Burkina is the second investment fund sponsored by Investisseurs & Partenaires as part of the I&P Développement 2 fund. The fund network currently includes a fund in Niger (Sinergi Niger), Côte d'Ivoire (Comoé Capital), Senegal (Teranga Capital) and Madagascar (Miarakap). → Sinergi Burkina website
ABOUT USAID PROGRAM
Investisseurs & Partenaires and the United States Agency for International Development (USAID) launched in 2016 an innovative acceleration program for start-ups in Niger, Burkina Faso and Senegal. The partnership is designed to support high-potential start-ups and small and medium-sized enterprises in order to facilitate their access to financing in a region where the ecosystem supporting entrepreneurship is still poorly developed. Click here to learn more