Afrikamart, a Senegalese agritech that facilitates the collection, transport, and trade of fresh market garden produce and vegetables, has just completed its first round of funding from Senegalese investors, including the impact fund Teranga Capital, sponsored by I&P.
Yellow is the first independent solution for mobilizing their trade receivables in Cameroon.
This young company responds to the difficulties encountered by SMEs in mobilizing short-term resources due to long payment delays.
Yellow relies on transparency, speed in setting up funds, and flexibility to provide SMEs with a response adapted to their needs. To meet this challenge, Yellow has a team of young, solution-oriented, positive, and committed professionals who develop a cooperative model.
The company hopes to relieve many SMEs, have a stong impact on the economy's financing, and become the reference player in alternative finance for SMEs by mobilizing their trade receivables.
THE ENTREPRENEUR
Yellow was founded by Angela NGO NDOUGA, who has 15 years of experience in specialized financing and business management. After starting her professional career in 2011 in France as an account manager in the International Department of Compagnie Générale d'Affacturage (CGA), a subsidiary of the Société Générale Group, she worked for COFACE West Africa service in Douala. She also actively participated in the deployment of factoring projects in Gabon (BGFI), Senegal, and Côte d'Ivoire (Société Générale).
This young entrepreneur co-founded the company Lusis and Co, where she developed the factoring department for five years. She led the negotiation and implementation process of a 2 million euro credit line by the African Import-Export Bank (AFREXIMBANK), thanks to which she assisted 102 Cameroonian SMEs in the mobilization of 8 million euros of trade receivables. After this experience she decided to launch Yellow, which she now manages full time.
PARTNERSHIP WITH I&P
Yellow is supported by I&P through I&P Acceleration in Sahel, financed by the European Union. The partnership aims to support the company in the platform's development for the digitalization of services, the fitting out of premises, and computer equipment and human resources acquisition.
Since 2024, the company has also been supported through I&P Accélération Technology, funded by Agence Française de Développement. The financing and support aims to help the company strengthen its digital services platform (developments, server acquisitions), its human resources and its transformation.
Useful links:
More info on I&P Acceleration in Sahel
More info on I&P Acceleration Technology
For the International Women's Rights Day, I&P evaluated its gender policy on the basis of the annual report of the Deloitte & France Invest "Talents & Diversity" Commission, which aims to promote and encourage the role of women and gender diversity in the Capital Investment business.
Investisseurs & Partenaires publishes the second edition of its annual impact report, a summary of our impact mission and the most significant achievements and progress made in 2021.
In a time period strongly marked by the Covid-19 crisis, I&P's teams have grown stronger, new projects have been launched and support for African entrepreneurs is more necessary and useful than ever.
The newsletter of the last quarter of 2021 is online! In this issue are notably included:
• An editorial signed by Mariam Djibo, Director of Advans Côte d'Ivoire (below)
• A review of the first regional workshop dedicated to train incubators in West Africa, organized by the program I&P Acceleration in Sahel
Through the I&P Acceleration Technologies program, Investisseurs & Partenaires finances and provides technical assistance to digital-oriented African SMEs. These startups are the place of technical innovations specific to African realities and have a great impact potential.
I&P Acceleration Technologies, a program dedicated to African digital startups led by Investisseurs & Partenaires (I&P), and Miarakap, an impact investment company dedicated to financing and supporting high-potential small and medium-sized enterprises in Madagascar, are partnering with Sayna, the first African Edtech & crowdsourcing platform.
Created in 2018 by a talented young Malagasy entrepreneur, Sayna is a startup specialized in digital training and outsourcing of IT projects, carried out by African developers via a micro-tasking platform.
Sayna intends to address a twofold problem: the lack of training in the digital sector in Africa, and the gap between the supply of digital talent and the growing demand of companies in the context of their digital transformation.
Sayna offers digital skills training and provides solutions that allow the students to enter the job market. To date, Sayna has trained nearly 200 students.
Today, Sayna aims to develop a tech startup model based on two pillars:
⇒ A paying online training platform for learners that allows them to follow, evaluate and validate their learning, but also to have access to company IT projects corresponding to the learning they have validated during their training.
⇒ A "microtasking" platform that allows companies to outsource their IT projects more efficiently, which are divided into distributed micro-tasks and assigned to freelance developers registered on the platform.
The promoter of the project, Matina Razafimahefa, is a young Malagasy entrepreneur of 23 years old, winner of several awards. At 20 years old, she decided to stop her studies to devote herself fully to the deployment of the project and has surrounded herself with advisors and experienced business angels.
Sayna is financed and supported by I&P Acceleration Technologies, a €2.5 million program aimed at financing and supporting fifteen digital start-ups in Sub-Saharan Africa, supported by the French Development Agency (AFD) through the Digital Africa initiative.
As such, Sayna benefits from a €100,000 repayable advance from the I&P Acceleration Technologies program to :
⇒ Finalize and launch the micro tasking platform
⇒ Roll out the training programs in partnership with a leading player in Bootcamp training, Holberton (Silicon Valley)
⇒ Train 200 students by the end of 2021
Sayna's ambition is to :
• Enable 8,000 people in Africa to enter the digital industry through its training and have more than 3,500 people working on its micro task platform.
• Meet the IT needs of 300 SMEs and start-ups in the French-speaking world.
• Complete a Series A fundraising of approximately €3 million in 2022 to accelerate growth and finance a pan-African expansion in West Africa.
Keiwa and Legafrik, two Ivorian start-ups operating in the tech sector, have recently joined the portfolio of I&P Acceleration Technologies, a program aiming to finance and support about fifteen digital start-ups in Sub-Saharan Africa.
These two companies will benefit from seed financing and strategic support, provided by I&P Acceleration Technologies and the team of Comoé Capital, I&P's partner in Côte d'Ivoire.
A native of Antananarivo and a graduate of the Institut Supérieur Polytechnique de Madagascar, Ranto Andriambololona worked for 15 years in France before returning to Madagascar in 2018 with two entrepreneurial projects in the tech sector. Three years later, HaiRun Technology and SmartPredict are growing rapidly and have more than 150 employees.
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