"Manifesto for the financing and support of entrepreneurship in Africa"

 

As I&P celebrates its 20th year of activity, the team is pleased to present its "Manifesto for the financing and support of entrepreneurship in Africa.

Based on 20 years of learning, entrepreneurial adventures, successes as well as failures and challenges, this manifesto aims to share with you the five best practices or core approaches that we believe are essential if we want to accomplish our mission to serve African entrepreneurs.

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Socium.Job

Sector of activity: Digital, Tech
Status: Financement d'amorçage
Entrepreneur: Samba Lo
Country: Senegal
A propos:

Socium.Job is a Senegalese start-up that connects African companies to job seekers around the world. Based in Senegal and Côte d'Ivoire, the company operates throughout West Africa, and is set to expand into the DRC, Cameroon, Mali and Burkina Faso. The company already has nearly fifteen employees divided between the two offices, as well as prestigious clients such as Orange, EY, the Compagnie Ivoirienne d'Électricité and Philip Morris International.

The entrepreneur

Socium.Job was created in 2021 by Samba Lo, a young Senegalese entrepreneur trained in applied mathematics at the Ecole Polytechnique in Paris. Samba Lo began his professional career in the world of consulting and finance at Deloitte, Goldman Sachs, Rothschild, Axa but also within a FinTech specialized on blockchain issues. Following his experiences, he decided to specialize in the Tech sector - first as head of product of the start-up Skeat, specialized in the digitization of the ordering process for establishments (bars, restaurants, etc.), then by founding SociumJob.

Partnership with I&P and Teranga Capital

Socium.Job is supported by I&P Accélération Technologies, a €2.5 million program that aims to finance and support fifteen digital start-ups in Sub-Saharan Africa, supported by AFD through the Digital Africa initiative. In Senegal, Teranga Capital is in charge of implementing this program.

This partnership will enable Socium.Job to :

  • accelerate its deployment in French-speaking Africa
  • strengthen its market positioning and the skills of its team
In portfolio since: 2022

Afrikamart

Sector of activity: Digital, Tech
Status: Investissement en capital
Entrepreneur: Mignane et Albert Diouf
Country: Senegal
A propos:

Afrikamart is a Senegalese agritech that facilitates the pick-up, shipping, and trading of fresh fruits and vegetables between small producers and urban retailers via a digital platform.

The entrepreneurs

Afrikamart was founded in 2018 by Mignane and Albert Diouf, a young Senegalese couple, to address agricultural loss issues present throughout the production chain, from producer to retailer.

Partnership with I&P and Teranga Capital

Afrikamart is supported by I&P Acceleration Technologies, a €2.5 million program that aims to finance and support 15 digital start-ups in Sub-Saharan Africa, supported by AFD through the Digital Africa initiative. In Senegal, Teranga Capital is in charge of implementing this program.

This partnership will allow this start-up to : 

  • increase the development of Afrikamart's business model
  • promote job creation
  • Expand its network to more than 5,000 operators throughout Senegal by the end of 2022
In portfolio since: 2022

Yellow

Sector of activity: Service
Status: Financement d'amorçage
Entrepreneur: Angela NGO NDOUGA
Country: Cameroon
A propos:

Yellow is the first independent solution for mobilizing their trade receivables in Cameroon.

This young company responds to the difficulties encountered by SMEs in mobilizing short-term resources due to long payment delays.

Yellow relies on transparency, speed in setting up funds, and flexibility to provide SMEs with a response adapted to their needs. To meet this challenge, Yellow has a team of young, solution-oriented, positive, and committed professionals who develop a cooperative model.

The company hopes to relieve many SMEs, have a stong impact on the economy's financing, and become the reference player in alternative finance for SMEs by mobilizing their trade receivables. 
 

THE ENTREPRENEUR

Yellow was founded by Angela NGO NDOUGA, who has 15 years of experience in specialized financing and business management. After starting her professional career in 2011 in France as an account manager in the International Department of Compagnie Générale d'Affacturage (CGA), a subsidiary of the Société Générale Group, she worked for COFACE West Africa service in Douala. She also actively participated in the deployment of factoring projects in Gabon (BGFI), Senegal, and Côte d'Ivoire (Société Générale).

This young entrepreneur co-founded the company Lusis and Co, where she developed the factoring department for five years. She led the negotiation and implementation process of a 2 million euro credit line by the African Import-Export Bank (AFREXIMBANK), thanks to which she assisted 102 Cameroonian SMEs in the mobilization of 8 million euros of trade receivables. After this experience she decided to launch Yellow, which she now manages full time.

 

PARTNERSHIP WITH I&P

Yellow is supported by I&P through I&P Acceleration in Sahel, financed by the European Union. The partnership aims to support the company in the platform's development for the digitalization of services, the fitting out of premises, and computer equipment and human resources acquisition.

Since 2024, the company has also been supported through I&P Accélération Technology, funded by Agence Française de Développement. The financing and support aims to help the company strengthen its digital services platform (developments, server acquisitions), its human resources and its transformation.

Useful links:

More info on I&P Acceleration in Sahel

More info on I&P Acceleration Technology

 

In portfolio since: 2022

I&P's gender policy: What about gender diversity in private equity?

 

For the International Women's Rights Day, I&P evaluated its gender policy on the basis of the annual report of the Deloitte & France Invest "Talents & Diversity" Commission, which aims to promote and encourage the role of women and gender diversity in the Capital Investment business. 

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I&P publishes its second global impact report

 

Investisseurs & Partenaires publishes the second edition of its annual impact report, a summary of our impact mission and the most significant achievements and progress made in 2021.

In a time period strongly marked by the Covid-19 crisis, I&P's teams have grown stronger, new projects have been launched and support for African entrepreneurs is more necessary and useful than ever.

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I&P Acceleration Technologies makes a new investment: Sayna in Madagascar

 

I&P Acceleration Technologies, a program dedicated to African digital startups led by Investisseurs & Partenaires (I&P), and Miarakap, an impact investment company dedicated to financing and supporting high-potential small and medium-sized enterprises in Madagascar, are partnering with Sayna, the first African Edtech & crowdsourcing platform.

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