StarNews

Sector of activity: Digital, Tech
Status: Investissement en capital
Associed fund: I&P Expansion, IPAE 2
Entrepreneur: Guy Kamgaing
Employees: 30
Country: Pan-African
A propos:

 

Launched in 2017, StarNews is a network of mobile video channels that gives access to quality content thanks to strong distribution and marketing partnerships with pan-African mobile operators such as MTN, Orange and Moov.

StarNews is positioning itself in a unique market, specifically adapted to the African context to unlock the potential of the creation of mobile video content on the continent.

StarNews was designed as a digital platform for creating, producing and distributing video content to mobile subscribers on various themes (celebrities, culture, cuisine, sport, humor, religion, beauty, events, etc.). The company started out collaborating with local and international African celebrities such as Fally Ipupa, Serge Beynaud, Lady Ponce or Davido and has been focusing since 2019 on the development of new themes.

StarNews has established partnerships with large pan-African mobile operators such as MTN and Orange in order to distribute exclusive and quality video content directly to users who can subscribe through their mobile to the various channels offered.

The company now operates in Ivory Coast, Cameroon, the Democratic Republic of the Congo and South Africa

 

 

THE ENTREPRENEUR

Guy Kamgaing, founder and director of the company, has over 20 years of experience in the mobile phone industry.

This Cameroonian entrepreneur began his career some 20 years ago by supplying network equipment to cell phone operators. He then entered the service sector and was a pioneer of mobile navigation by SMS ( jokes, quizzes, horoscopes, etc...) in Africa, before the widespread use of smartphones and mobile internet. He observed then that value-added service offers are usually not Africanized and even when they are, the content comes only from international players.

He therefore decided in 2015 to work on the creation of a platform to deliver African content at an affordable price to consumers. He launched StarNews in 2017, and after only 9 months of pilot deployment in Côte d'Ivoire in partnership with the operators MTN and Moov, StarNews Mobile reached over one million subscribers.

 

PARTNERSHIP WITH I&P

 

StarNews carries out a first fundraising campaign with Investisseurs & Partenaires through its I&P Afrique Entrepreneurs 2 fund.

The partnership between StarNews and I&P aims to:

• Building the skills of local teams (Abidjan, Douala, Johannesburg, Lagos)

• Developing value-added content for users

 

"We are proud to support a talented and experienced African entrepreneur who demonstrates a real commitment to deploy a pan-African and innovative solution. We share StarNews’ ambition to showcase African artists and to produce a greater diversity of quality local content with high added value for end users"

Nouss Bih, Investment Manager at I&P, based in Abidjan, Ivory Coast.

 

 

EXPECTED IMPACTS

• Generating new sources of income for African artists and various creators of content

• Supporting the development of an information platform with increasingly impactful content (health, employment, etc.).

 

 

 

In portfolio since: 2020
en-savoir-plus

ICONA

Sector of activity: Agro-food
Status: Investissement en capital
Associed fund: IPAE 2
Country: Burkina Faso
A propos:

Created in 2010 initially under the name of ICO and became ICONA in 2020, the Internationale des Céréales et Oléagineux, Nutrition Animale (ICONA) is a Burkinabe company specialized in the manufacture of animal feed.

ICONA is one of the few Burkinabe manufacturers able to provide feed adapted to animals, whatever their species and age. The company is thus particularly competitive, offering an attractive quality/price ratio.

 

The entrepreneur

Martial SAWADOGO is a French-Burkinabe entrepreneur, doctor in animal nutrition. He has more than 25 years of experience in the feed industry and has been an entrepreneur since 1999.

 

Partnership with I&P

Investisseurs & Partenaires (I&P) has committed itself alongside ICONA in order to

  • Increase the company's production capacity and enable it to increase its volumes on the local market.
  • Support it in strengthening its production equipment, facilities and commercial means (vehicles).
  • To formalize, in particular through the setting up of contracts for its employees, their registration with the social security and the setting up of mutual health insurance for the whole staff.

 

Expected impacts

The partnership between I&P and ICONA should contribute to

  • Improving the working conditions and wages of employees.
  • Improve the availability of quality feed on the Burkina Faso market. Breeders often have to turn to low quality products. The increase in ICONA's production capacity will make it possible to respond to the supply deficit by offering quality products at an attractive price and will, therefore, have a significant impact on the local value chain.

 


 Learn more about ICONA

 

In portfolio since: 2020

Interview with Rebecca Harrison, Director of the African Management Institute

 

 

Launched in 2014, The African Management Institute (AMI) was one of the first investments made by our fund I&P Afrique Entrepreneurs 2. The company enables ambitious entrepreneurs and managers across Africa to thrive through practical tools and training.

I&P met with AMI’s co-founder and CEO, Rebecca Harrison, to know more about the company’s story and most recent developments.

 

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Soafiary

Sector of activity: Agro-food
Status: Investissement en capital
Associed fund: I&P Expansion, IPAE 2
Entrepreneur: Malala Rabenoro
Employees: 200
Country: Madagascar
A propos:

 

Founded in 2006 by the Malagasy promoter Malala Rabenoro, SOAFIARY is specialized in the sourcing, processing and commercialization of cereals (maize, rice) and leguminous plants (beans, cape peas, lentils, soybeans) on local and international markets. The company employs nearly 200 people, including 88% women.

 

Backed by a good reputation in this sector, the company begins to diversify its activities in 2017. SOAFIARY has set up a feed mill unit and has also launched the SOADIO project, a contract farming project run in collaboration with the diocese of the Vakinankaratra region, located in the highlands of Madagascar. The company trains the farmers and provides them with the agricultural equipment and inputs needed to operate the 4,100 hectares of land owned by the Diocese, and then buys the entire production. This project is a response to the challenges of traceability and product quality.

 

THE ENTREPRENEUR

The company was founded by Malala Rabenoro. With a background in marketing, Malala previously worked for an Microfinance Institution (MFI) where she gained more than 15 years of experience in administrative and personnel management. She left her position in 2011 to dedicate herself fully to SOAFIARY, where she manages the marketing, procurement and investor relations aspects of the business.

 

 

PARTNERSHIP WITH I&P

Soafiary is supported by the fund I&P Afrique Entrepreneurs 2 (IPAE 2). The partnership aims to:

⇒ Reviving the company's historical activity

⇒ Improving the quality management system

⇒ Supporting the company in the certification and standardization process (HACCP and Bio)

⇒ Developing the feed mill unit

⇒ Developing the SOADIO project

⇒ Strengthening corporate governance, Participating in management capacity building

⇒ Advising and supporting the company in its relations with investors and strategic third parties

 

EXPECTED IMPACTS

⇒ Promoting a committed female promoter

⇒ Creating jobs for a disadvantaged population with low education levels

⇒ Providing support to employees on literacy and hygiene-related issues

⇒ Supporting farmers through the SOADIO project

  • Inclusion of small producers in the value chain
  • Improving the living conditions of small producers

 

 

In portfolio since: 2020
en-savoir-plus

I&P makes a new investment in Madagascar

 

Despite a global context strongly affected by the Covid-19 pandemic, the fund I&P Afrique Entrepreneurs 2 (IPAE 2) continues its investment activity and welcomes in its portfolio a new Malagasy company, SOAFIARY, operating in the agro-food sector. 

 

 

 

 

A first investment in Madagascar for IPAE 2

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New Crystal

Sector of activity: Health
Status: Investissement en capital
Associed fund: IPAE 2
Entrepreneur: Dr. Wisdom Amegbletor
Employees: 400
Country: Ghana
A propos:

 

New Crystal Health Services (NCHS) is Ghana’s leading private health care group dedicated to the urban poor. From its modest beginnings in a four-bedroom facility in 2003, New Crystal now serves an average of 300,000 customers per year through a chain of six networked clinics, a diagnostic services company and a pharmaceutical wholesale and retail company. NCHS provides general consulting services in health care, surgery, optics, dental care and other diversified health services.

 

THE ENTREPRENEUR

Dr. Wisdom Amegbletor is a medical doctor and an entrepreneur. After completing University of Ghana Medical School in 1999, he completed his mandatory housemanship and then decided to work at Greenshield Clinic in Sefwi-Wiawso, a rural town in the Western region of Ghana. During his Greenshield experience, the founder of the clinic entrusted Dr. Wisdom with overall management responsibility, which helped him to later birth the idea of New Crystal in 2003. He holds an MBA from the University of Ghana Business School in Entrepreneurial Management. Dr. Wisdom has been the primary driver of New Crystal’s growth to date.

 

Watch an interview with the promoter, Dr. Wisdom Amegbletor

 

PARTNERSHIP WITH I&P

I&P’s investment in New Crystal aims to:

• Upgrade the infrastructure of the New Crystal network of clinics to enable the continued provision of affordable, more quality health care to underserved communities

• Strenghten governance practices and organizational structure to support the sustainability of the business

 

EXPECTED IMPACT

• Access to affordable and quality health care

• Provision of free health care to all the staff of the clinics

• Financing of certifications and regular training of the staff

• Improved waste management methods

• Possibility of supplying solar energy to clinics

 

 

 

In portfolio since: 2020
en-savoir-plus

Rensource

Sector of activity: Energy
Status: Investissement en capital
Associed fund: IPAE 2
Entrepreneur: Ademola Adesina
Country: Nigeria
A propos:

 

Rensource is a distributed energy services company that delivers power and value-added services to SME clusters in Nigeria through ring-fenced, solar powered micro-utilities. In 2018, the company launched its first micro-utility project with financial backing from Paris-based NEoT Capital through its NEoT Offgrid Africa investment platform. The project is located at the Sabon Gari Market in Kano State and today provides clean, affordable and reliable energy to over 4,000 merchants, with an additional 8,000 set to go live by Q3 2019.

 

Rensource is Nigeria’s fastest growing provider of off-grid power. Over the next two years, the company seeks to rollout 11 additional micro-utility projects that have already been contracted and partially developed in some cases.

 

THE ENTREPRENEUR

Ademola “Demmy” Adesina is a Nigerian entrepreneur with over 12 years’ experience across Africa, USA and Europe. He has focused on building or turning around early and growth stage enterprises for much of his career.

Ademola has led business development and corporate strategy for Aquifer, a London based investment company (Sainsbury Family Office). He joined Aquifer from the Rockefeller Foundation in New York, where he was a founding member of the Innovation for Development & Impact Investing initiatives that birthed the Global Impact Investing Network (GIIN). Demmy began his career as an investment banker with JP Morgan.

 

PARTNERSHIP WITH I&P

I&P’s investment in Rensource aims to:

• Support the full deployment of additional micro-utilities to potentially reach over 200,000 end users in Nigeria by 2022

 

EXPECTED IMPACT

• Significant contribution to solving power crisis in Nigeria

 

 

In portfolio since: 2020
en-savoir-plus
Website
https://www.rensource.energy/

CoinAfrique

Sector of activity: Digital, Tech
Status: Investissement en capital
Associed fund: IPAE 2
Entrepreneur: Mathias Papet, Eric Genêtre
Country: Pan-African
A propos:

CoinAfrique is a 100% mobile community platform designed to buy and sell products simply.

Created in 2015, CoinAfrique aims to become the leader in online ads between individuals in French-speaking Africa. To date, CoinAfrique has over 500,000 downloads and more than 100,000 active users.

 

THE ENTREPRENEURS

Matthias Papet is the founder and President of CoinAfrique. An expert in new technologies and e-commerce, he managed many sites in the field of mail order, beauty and travel, before working at Google France as Head of Travel.

 

Eric Genêtre is the Managing Director of CoinAfrique, in charge of the administrative and financial aspects of the company. During his career, he has managed major projects in the fields of construction, real estate and concessions, in France and abroad. In particular, he worked as Managing Director of Vinci Concession's subsidiary in Slovakia.

 

PARTNERSHIP WITH I&P

I&P is committed to working with CoinAfrique to:

  • Strengthen local sales teams

 

MAIN IMPACTS

  • A technical project with a strong growth potential
  • An African development team interested in the company's capital
  • Creation of local employment opportunities in several French-speaking African countries

 

 

In portfolio since: 2018
en-savoir-plus

Second closing of the fund I&P Afrique Entrepreneurs 2 (IPAE 2)

 

The impact investing group Investisseurs & Partenaires, dedicated to small and medium-sized African companies, carried out the intermediate closing of its fund I&P Afrique Entrepreneurs 2 (IPAE 2), reaching a total amount of 75 million euros. To date, IPAE 2 has invested in four SMEs and aims to support more than thirty companies in Sub-Saharan Africa by 2022.

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