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About Afrique Créative

Afrique Créative  is supporting entrepreneurs operating in the cultural sector.

The entrepreneurs benefit from technical support of national and international experts through an online platform and two residential bootcamps, as well as financing to accelerate the growth of their businesses.

Launch         2019-2022 (2 editions)
Geography   Africa
Sector           Cultural and Creative Industries
Portfolio       17 companies
Size               €2,2 million
Sponsor        AFD
Afrique Créative's portfolio

In September 2019, a first call for applications led to the selection of nine entrepreneurs from four countries (Burkina Faso, Morocco, Uganda, and Senegal). For the second edition, the call for applications is open to 9 countries: Burkina Faso, Côte d’Ivoire, Ghana, Senegal, Cameroon, Democratic Republic of Congo, Uganda, Morocco, and Tunisia.

Afrique Créative select cultural and/or creative organisation that have existed for at least two years.


Program Partners

Afrique Créative is implemented by a consortium composed of Africalia (Belgian cultural cooperation agency), Bayimba (Uganda-based cultural production structure), I&P Conseil, and Zhu Culture (cultural engineering consulting firm, based in Senegal).



The program is sponsored by the French Development Agency (AFD).

The AFD finances, supports and accelerates transitions towards a fairer and more sustainable world. Its teams are involved in more than 4,000 climate, biodiversity, peace, education, culture, employment projects in Overseas France and 110 countries. AFD thus contributes to France's commitment to Sustainable Development Goals (SDGs).

Latest News

Unlocking Catalytic Capital for African SMEs: discover our new report
News | 10/10/2023  In a new report entitled “Using Catalytic Capital to Foster African Entrepreneurs in Underserved Markets,” published in partnership with the Catalytic Capital Consortium, I&P showcases the effectiveness of catalytic capital in supporting African SMEs, offering recommendations to...

I&P publishes its Annual Impact Report
News | 13/12/2022  I&P is pleased to present its Annual Impact Report, that presents the collective results of our different programs and funds. The report presents an overview of I&P's activities and impact methodology and goes through our six impact pillars : developing Africa entrepreneurship...

Afrique Créative entrepreneurs meet for the second time in Bootcamp
News | 29/03/2022  For the second edition of the Afrique Créative program, the eight entrepreneurs of the cohort participated in a Bootcamp in Tunis on the themes of preparing for fundraising and measuring their impact.   The following participated in the event: The Burkinabe company BiiBop...

I&P's gender policy: What about gender diversity in private equity?
News | 08/03/2022  For the International Women's Rights Day, I&P evaluated its gender policy on the basis of the annual report of the Deloitte & France Invest "Talents & Diversity" Commission, which aims to promote and encourage the role of women and gender diversity in the Capital Investment...

Afrique Créative Edition #2 is on !
News | 12/07/2021  126 applications were received during the call for applications which lasted from April 19th to May 5th. The 82 eligible applications were reviewed and evaluated by the national partner incubator, an institutional representative (AFD, French Embassy or Institut français), and a partner...

Afrique Créative 2021: the second edition of the programme is open!
News | 19/04/2021  After a pilot edition started in October 2019 for four countries, the acceleration programme funded by the Agence Française de Développement (AFD) and managed by a consortium composed of Africalia, I&P Conseil, Zhu Culture and the Bayimba Foundation is opening a second call for...

Entrepreneurs of the Afrique Créative programme respond to the Covid-19 crisis
Entrepreneurs | 03/08/2020  Following the Covid-19 global pandemic, all economic activities were slowed down, with international travel totally banned between March and June in France and Belgium. In the countries of our entrepreneurs, containment and curfews have been put in place. Remote working has become...

Afrique Créative : the entrepreneurs selected and reunited in Burkina Faso for a first bootcamp
News | 25/10/2019  The winners of the Afrique Créative programme, funded by the French Development Agency and implemented by a consortium composed by I&P, AFRICALIA, Zhu Culture Officiel andBAYIMBA, have been officially selected. The call for applications, which closed on 15 August, identified...

Launch of the Creative Africa program, carried out with I&P Conseil
News | 11/06/2019  I&P Conseil has won, along with several African partners (Zhu Culture, Bayimba) and the Africalia agency, the " Afrique Créative" call for proposals on cultural and creative industriesfrom the French Development Agency (AFD), which will enable it to support cultural and creative...