I&P Accélération au Sahel

2AD Company is a company producing and marketing sanitary pads in Bamako, Mali. The main mission of 2AD Company is to reduce the taboo around menstruation and to help teenagers and young girls to blossom during their menstrual cycle by offering them adapted and environmentally friendly sanitary pads.

The entrepreneurs

The company was created by Awa and Adam Drabo, two twin sisters who both completed internships at the National Laboratory of Mali and the Institute of Rural Economy of Mali (IER) before launching into entrepreneurship in 2019.  Awa manages the production and the purchase of raw materials, the storage and the management of the relationship with the different suppliers. Adam handles the sales and marketing side and manages the brand's communication on the various social networks. 

Partnership with I&P and Zira Capital

2AD Company is supported by Zira Capital through I&P Acceleration program in Sahel. This partnership has mainly for objective to :

⇒ Improve the production tool and the quality of finished products

⇒ Increase sales to middle class customers through the implementation of an adapted commercial strategy

⇒ Support the company in strengthening the technical skills of human capital

⇒ Structure the organization and cost management through the implementation of internal procedures

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Company's website

Jo'Fé Digital is a Burkinabe start-up offering consulting, advice and assistance in digital marketing. 

 Introducing Jo'fé Digital on video

The entrepreneurs

Jo'Fé Digital was created by 3 young Burkinabe entrepreneurs with complementary profiles and sharing a common vision:

• Mr. Moïse OUEDRAOGO: Holder of a Bachelor's degree in Commercial Management and Marketing and an MBA in Transport and Logistics, he has a professional experience of about 8 years in different positions of responsibility in the field of purchasing and IT.
• Thimotée Junior OUEDRAOGO : Holder of a professional degree and a Master 1 in quality, health, safety and environment, he has a professional experience of about 9 years in the field of computer science and technology.   
• Salim TRAORE : Holder of a Master 2 in Management Science with a marketing option, he has more than 8 years of professional experience in the commercial and marketing field.

Partnership with I&P and Sinergi Burkina

Jo'Fé Digital is supported by I&P and Sinergi Burkina through I&P Acceleration in Sahel. This partnership aims at :

• Strengthening the technical and operational capacities of the company (training of technical teams, fitting out of its premises and acquisition of working equipment and financing of working capital needs)
• Preparing the effective launch of the J'Pay payment aggregator by conducting the necessary security tests to guarantee the security of customer transactions and conducting an in-depth market study
• Strengthening the company's structure and management system

Expected impacts

• Establishment of good governance within the company
• Consolidation of 16 existing jobs and creation of 4 new permanent full-time jobs
• Contribution to the digitalization of Burkina Faso
• Better structuring and organization of the company 

Pâtisserie Les Douceurs is a company specialized in cooking, baking and pastry making in Burkina Faso. It offers a wide range of products and services (breads and pastries, cakes, canapés, school meals and snacks, sandwiches, fast food and catering).

The entrepreneur

Pâtisserie Les Douceurs was created by Mrs. Safiatou OUEDRAOGO-YABRE, a trained cook-pastry chef with more than 27 years of experience with the SERVAIR group and in the hotel industry.

Partnership with Sinergi Burkina and I&P

Pâtisserie Les Douceurs is supported by I&P and Sinergi Burkina through I&P Acceleration in Sahel. The main objective of this partnership is to :

• Increase the company's production capacity and improve product quality 
• Diversify the products offered 
• Support the company in its management (implementation of an adequate formal management system, including accounting, financial and fiscal management, production and human resources).

Expected impacts

• Consolidation of 20 existing jobs and creation of 5 new permanent full-time jobs
• Contribution to the employability of vulnerable populations (women and unqualified youth)
• Better structuring and organization of the company
• Establishment of good governance

E'Santé is a startup based in Cameroon specialized in home medicine, telemedicine and family medicine services accessible through its online platform. 

The entrepreneur

E'Santé was founded by Dr Philippe OHANDJA AYINA, an entrepreneur with a passion for medicine and connected technology. 

Graduated with a doctorate in medicine from the Faculty of Medicine and Pharmaceutical Sciences of the University of Douala and a university diploma in Connected Health from the Faculty of Medicine of the University of Paris Descartes, he started his professional career as a general practitioner at the Ad Lucem medical foundation in Douala where he practiced for 3 years before joining the Louis-Pasteur clinic in the same city. His passion for health and technology led him to follow a specialized training in telemedicine in France. After this training, he spent 8 months as a general practitioner in the emergency department of the Groupe hospitalier public du sud de l'Oise. It was during this experience that he discovered telemedicine and, motivated by his entrepreneurial spirit and desire, decided to launch E-santé.

Partnership with I&P

E'Santé is supported by I&P through I&P Acceleration in Sahel. This partnership aims at supporting the company in the purchase of laboratory equipments.

ADJI GRAPHIC SERVICES (AGS) is a printing company in Niger.                                   

The entrepreneur

The company was created by Maman Moussa, who had a career in printing, notably at the Nouvelle Imprimerie du Niger (NIN), a company in which he worked for 36 years before founding his own printing company. Mr. Moussa has a degree in law and has benefited from several capacity building trainings acquired in Niger, Tunisia, and France. He has thus developed experience and technical skills in three areas: graphic creation of visuals, composition and layout, creation of multiple graphic works and layout (collection of laws and regulations of Niger).

Partnership with I&P and Sinergi

AGS is supported by Sinergi through I&P Acceleration in Sahel. This partnership aims at funding the acquisition of more modern equipment facilitating faster production with new production processes and better rendering. This project aims primarily to improve the speed of order fulfillment, increase the company’s production capacity and recruit a sales team.

Fa Confection by Naty is a young company specialized in traditional and professional clothes and articles in Senegal.

The entrepreneur

Fa Confection was founded by Aminata Ka, a Senegalese entrepreneur with a passion for fashion design. She holds a master's degree in International Business from the American Business School in Paris and has a strong experience in the banking sector in France and in Senegal.  

Partnership with I&P and Teranga Capital

This young company is supported by I&P and Teranga Capital through I&P Acceleration in Sahel. This partnership aims at :

• increase production capacity to meet the growing demand
• strengthen the services offered to customers by developing new value-added business lines
• increase the company’s visibility and ensure efficient business development
• structure the company’s activities on the operational, fiscal, accounting and financial levels

Fruits and Berries is a Senegalese company that specializes in the production of fresh fruit smoothies and juices made from blended or squeezed fruit, with no additives, added sugars, conservatices or coloring.The company targets consumers who are aware of the health issues related to the consumption of industrial beverages and who value the nutritional value of fresh fruit-based drinks.

The entrepreneur

Fruits and Berries was founded by Youga GUISSE, a Senegalese entrepreneur passionate about agriculture. He graduated in Economics and Finance from the University of Bristol in England and holds a master’s degree in Economic Engineering from the University Pierre Mendes de Grenoble in France. He has more than ten years of experience in digital transformation.

Partnership with I&P and Teranga Capital

Fruits & Berries is supported by Teranga Capital and I&P through I&P Acceleration in Sahel. This partnership aims at :

• Set up a production unit in keeping with hygiene and quality standards
• Increase the production capacity with more efficient equipment
• Develop a distribution network through partnerships with supermarkets, gas station stores, hotels, cafés and restaurants
• Increase the company’s visibility and build a strong brand image

Frija Décor is a company specialized in the fabrication of wood, metal and upholstery furniture in Senegal.

The company operates in Dakar and collaborates with a network of local artisans. In two years of activity, this young company has already achieved a good reputation allowing to build up a portfolio of customers consisting of individuals and companies including restaurants, hotels, etc.

The entrepreneurs

Frija Décor was founded by a couple, David AMEDEKA and Caroline YOUL:

• David AMEDEKA is a young entrepreneur, trained as a lawyer and has had 5 years of professional experience in communication, sales, teaching of law and marketing before starting his own business. He is in charge of the e-comerce platform and the monitoring of KPIs, the planning and implementation of sales and marketing programs, as well as pricing.
• Caroline YOUL studied Banking and Financial Engineering, with experience in financial analysis through internships and volunteer missions. Within the company, Mrs. YOUL is in charge of the elaboration and follow-up of the dashboard, the follow-up of the customers, the management of the suppliers and the quality control.

Partnership with I&P and Teranga Capital

Frija Décor benefits from I&P Acceleration in Sahel implemented in Senegal by Teranga Capital whose objectives are to :

• progressively internalize production to ensure product quality, shorten delivery times and increase production capacity
• support the company in its formalization
• increase the company's market share

Gona Maroquinerie is an Ivorian company specializing in leather goods, particularly in the production of office items (conference folders, diaries), handbags or travel bags, pocket items, watch straps, wallets, and other accessories made of leather and imitation leather.

The entrepreneur

The company was founded by Jean Cyrille Ahoua Gona in 2014.

Autodidact, Mr. Ahoua is now a specialist in leather goods and shoe repair and has more than 33 years of experience in this sector. Accountant training, he began his professional career, far from the craft, as a sales manager in a company of Import / Export. Attracted by the idea of learning a trade, he left the company after two years and started working in the shoe industry.

His talent and his commitment to the leather goods sector have enabled him to win several prizes and distinctions at the national and sub-regional level :

• 2nd prize in the National Competition of Young Ivorian craftsmen (1998)
• 3rd Prize of Excellence of the Best Craftsman (2014)
• 1st Prize for Innovation at the National Exhibition of Social and Solidarity Economy in Morocco (2017)
• 3rd Prize for Circular Economy at the Salon Tournant de l'Economie Sociale et Solidaire in Senegal (2019)
• 2nd Prize at the Ivorian Handicraft Market (2021)

Mr. Ahoua is recognized as an approved trainer by the Fund for the Development of Vocational Training (FDFP) in the framework of Technical and Vocational Training in Côte d'Ivoire. He is also the President of the Union of Shoemakers, Bootmakers, Leatherworkers and Tanners of Côte d'Ivoire and the Vice President of the African Confederation of Leather Industries (Coafric)

Partnership with I&P and Comoé Capital

Gona Maroquinerie is supported by I&P Acceleration in Sahel program, which is implemented in Côte d'Ivoire by Comoé Capital sponsored by I&P. The support will essentially allow the company to increase its production capacity. Gona Maroquinerie will also benefit from the support of several consultants who will strengthen the brand's reputation, improve the production process and the quality of the articles, and revitalize the company's accounting and commercial functions.

Gain is a company in Côte d'Ivoire specialized in the development of administrative management software, the sale of access control systems in schools, and the automated control of staff presence and movements on site for companies.

The entrepreneur

The company was founded in 2020 by Guy Kouakou Attaboth Etchielou.

Holding a BTS in communication, he has worked as a freelance salesman in a company marketing poultry products and commercial ADELCI-Daloa. In 2006, he was charge of communication at Ivoire Finance microfinance. Then he ended up becoming head of agency within this structure from 2007 to 2008. He decided to set up his own business. With the help of one of his acquaintances, he developed an SMS messaging service between schools and parents, and later an administrative management and access control software for schools.

Partnership with I&P andComoé Capital

Gain is supported by I&P Acceleration in Sahel program, which is implemented in Côte d'Ivoire by Comoé Capital sponsored by I&P. The support will essentially enable the company to increase its production capacity and develop its brand. Gain will also benefit from the support of several consultants who will strengthen the technical capacities (software), boost the growth of the activity and revitalize the accounting and finance functions of the company.